Welcome to the ultimate guide on how to make money on TikTok in 2024! Whether you’re a TikTok newbie or a seasoned creator, you’re probably wondering how you can turn your passion for short-form videos into cold, hard cash. Well, you’re in luck because TikTok has more money-making opportunities than a pirate finding a treasure chest full of gold doubloons.
Gone are the days when TikTok was just for dancing teens. Now, even your grandma might be on TikTok sharing her secret cookie recipes! But seriously, TikTok has grown into a platform where anyone—yes, even you—can make a significant income. So, grab your ring light and your favorite dancing shoes (or maybe just your comfy slippers), and let’s dive into the top ways you can earn money on TikTok in 2024!
1. Leverage the TikTok Creator Fund
Let’s kick things off with one of the most talked-about monetization strategies on TikTok—the TikTok Creator Fund. If you’ve ever wondered, “Can I really get paid just for posting videos?” the answer is a resounding YES!
The Creator Fund is TikTok’s way of rewarding users for creating engaging content. To qualify, you need at least 10,000 followers and 100,000 video views in the last 30 days. Once you’re in, TikTok will pay you based on the number of views your videos get. It’s like getting paid to eat ice cream—sweet and satisfying!
But remember, it’s not just about the quantity; quality matters too. The more engaging your content, the more likely you are to rake in those TikTok dollars. Learn more about the TikTok Creator Fund to get started.
2. Master the Art of Affiliate Marketing
If you love recommending products to your friends, affiliate marketing on TikTok is the perfect way for you to make money. Here’s how it works: you promote a product in your videos, and if someone buys it through your special link, you earn a commission. Easy-peasy, right?
Now, don’t just start promoting any random product. Choose items that resonate with your audience. If your followers are fitness enthusiasts, maybe promote some protein powder or yoga mats. If they’re into fashion, how about some trendy clothes? Just be genuine—no one likes a hard sell!
And don’t forget to drop that link in your bio or video description. For more tips on affiliate marketing strategies, check out our Affiliate Marketing Guide.
3. Offer Shoutouts and Promotions
Ever thought your TikTok fame could make you a walking billboard? Well, it can! Brands are always looking for influencers to give their products a shoutout. You could earn money just by mentioning or using their products in your videos.
Shoutouts are especially great for micro-influencers who have a dedicated, niche following. The key is to find brands that align with your personal brand. If you’re all about skincare, partnering with a beauty brand is a no-brainer. It’s a win-win: the brand gets exposure, and you get paid. Explore opportunities for brand collaborations to find the right partners.
4. Sell Your Own Merchandise
Why promote other people’s products when you can sell your own? If you’ve built a loyal following, they might be interested in buying merchandise featuring your logo, catchphrase, or favorite TikTok dance move. Platforms like Printful or Teespring make it easy to create and sell your own merch without worrying about inventory or shipping.
Imagine your fans wearing t-shirts with your face on them—talk about brand power! And the best part? You get to keep the profits. Start brainstorming some cool designs that your followers would love. Learn how to set up your own online store with our step-by-step guide.
5. Monetize Through Live Streaming
If you enjoy connecting with your audience in real-time, live streaming on TikTok could be your ticket to making money. During live streams, your viewers can send you virtual gifts that can be converted into real money. It’s like getting tipped for being awesome!
But don’t just go live without a plan. Whether you’re answering questions, hosting a tutorial, or just hanging out, make sure your live streams are engaging and interactive. The more entertained your audience is, the more likely they are to send you those virtual gifts.
And don’t forget to give a shoutout to the top gifters—it’s a great way to show appreciation and encourage more gifting! Learn more about TikTok live streaming to maximize your earnings.
6. Land Brand Sponsorships
Brand sponsorships are the holy grail of influencer income. These are deals where brands pay you to promote their products, and they can be quite lucrative. But landing these sponsorships isn’t as simple as sliding into a brand’s DMs.
First, you need to build a strong personal brand and a dedicated following. Brands want to partner with influencers who have an engaged audience and a clear niche. Once you’ve got that, you can start reaching out to brands or even join influencer marketing platforms like AspireIQ to find sponsorship opportunities.
When negotiating, be clear about what you’ll deliver (number of posts, type of content, etc.) and don’t be afraid to ask for what you’re worth. Check out our tips on securing brand sponsorships for more insights.
7. Create and Sell Digital Products
If you have expertise in a particular area, why not package it into a digital product? Whether it’s an eBook, online course, or a set of photo editing presets, digital products can be a great source of passive income.
For example, if you’re a TikTok pro, you could create a course on how to go viral. Or, if you’re a photographer, you could sell presets that help others achieve your signature look. The beauty of digital products is that you only have to create them once, and then you can sell them over and over again.
Make sure to promote your products in your TikTok videos and link to them in your bio. Learn how to create and market digital products effectively.
8. Run TikTok Ads for Your Business
If you own a business, TikTok ads can help you reach a wider audience and increase sales. TikTok’s self-serve ad platform allows you to create and run ads that target specific demographics, interests, and behaviors.
Whether you’re promoting a new product, driving traffic to your website, or building brand awareness, TikTok ads can be a powerful tool in your marketing arsenal. And the best part? You don’t need a huge budget to get started.
To create an effective ad, focus on crafting engaging, authentic content that resonates with your target audience. Learn more about TikTok ads and how to use them to boost your business.
9. Join Influencer Marketing Platforms
If you’re struggling to find brands to work with, influencer marketing platforms can connect you with companies looking for influencers like you. These platforms serve as a middleman, making it easier for influencers to find paid collaborations.
Some popular platforms include AspireIQ, Famebit, and Influencer.co. By signing up, you can browse available campaigns, submit your profile, and start working with brands that align with your niche.
Remember, your profile is your first impression, so make sure it’s complete and showcases your best work. Check out our top picks for influencer marketing platforms to get started.
10. Monetize Your TikTok with Ads
Finally, don’t forget about ad revenue. If you have a YouTube channel or a blog, you’re probably familiar with monetizing through ads. TikTok is no different. You can run ads on your videos or partner with TikTok to feature ads in your content.
Ad revenue might not be your primary income stream, but it can add up over time, especially if your videos get a lot of views. Make sure your content is advertiser-friendly, and you’ll start seeing those ad dollars roll in.
To get started, consider joining TikTok’s ad network or working with third-party ad networks that specialize in short-form video content. Explore ad monetization options to maximize your earnings.
Conclusion
Making money on TikTok in 2024 is more achievable than ever before. With the platform’s growing popularity, new monetization features, and countless opportunities for creators, there’s no reason you can’t turn your TikTok account into a profitable venture.
Remember, the key to success on TikTok is to stay authentic, engage with your audience, and continuously explore new ways to monetize your content. Whether you’re leveraging the Creator Fund, selling merch, or landing brand sponsorships, there’s a money-making strategy out there that’s perfect for you.
So, what are you waiting for? Start implementing