26 Big Brands That Work with UGC Creators
In today’s digital landscape, user-generated content (UGC) has become a powerful tool for brands to connect with their audiences. UGC creators—everyday consumers who share their love for products and services through photos, videos, and reviews—play a crucial role in shaping brand perceptions. Brands are increasingly recognizing the value of UGC creators and are eager to collaborate with them to build authenticity and trust.
If you’re a UGC creator looking to partner with top brands, here’s a list of 26 big names that are actively working with UGC creators. These brands not only appreciate the genuine content created by their customers but also reward them for their creativity.
1. Nike
Nike has a long history of leveraging UGC to connect with its audience. The brand encourages customers to share their experiences using the hashtag #JustDoIt, which often leads to collaborations and features on Nike’s social media channels.
2. Adidas
Similar to Nike, Adidas is a brand that thrives on community engagement. They frequently feature UGC on their Instagram and other platforms, showcasing how their products are used in real life.
3. Coca-Cola
Coca-Cola is known for its innovative marketing campaigns that often involve UGC. The brand’s “Share a Coke” campaign is a prime example of how they encourage customers to share their personalized Coke bottles on social media.
4. Apple
Apple’s “Shot on iPhone” campaign is one of the most well-known examples of UGC. The tech giant often features photos and videos taken by customers using their iPhones, highlighting the device’s capabilities.
5. GoPro
GoPro is a brand built on UGC. They actively encourage users to share their adventures using GoPro cameras, and many of these user-generated videos are featured on the brand’s social media and website.
6. Starbucks
Starbucks is another brand that frequently taps into UGC. Whether it’s showcasing customized drinks or featuring customer photos on their Instagram, Starbucks values the creativity of its customers.
7. LEGO
LEGO has a dedicated community of fans who love to share their creations. The brand often highlights these UGC projects on its social media, creating a sense of community among its followers.
8. Lululemon
Lululemon frequently features UGC to showcase how real customers are using their products in everyday life. They encourage their audience to share their experiences using the hashtag #TheSweatLife.
9. Sephora
Sephora’s Beauty Insider Community is a hub for UGC. Customers share their makeup looks, reviews, and beauty tips, many of which are featured on Sephora’s platforms.
10. GoPro
Known for its adventurous spirit, GoPro has built an entire brand around UGC. They encourage users to share their action-packed moments captured with GoPro cameras, often featuring them in their marketing.
11. Patagonia
Patagonia’s commitment to sustainability is reflected in the UGC they promote. They encourage customers to share stories of their outdoor adventures and how they’re using Patagonia gear to explore the world responsibly.
12. ASOS
ASOS frequently features UGC on their website and social media channels. They encourage customers to share their fashion looks using the hashtag #AsSeenOnMe, which is then used to inspire other shoppers.
13. Warby Parker
Warby Parker engages with UGC by encouraging customers to share photos of themselves trying on glasses. This content is often featured on their website and social media.
14. Glossier
Glossier has built a strong brand identity around UGC. The brand frequently features customer reviews, photos, and videos on their social media, making their customers feel like a part of the brand’s story.
15. Samsung
Samsung often features UGC in their marketing campaigns, especially those related to their Galaxy smartphones. They encourage customers to share photos and videos taken with their devices.
16. H&M
H&M encourages customers to share their fashion looks using the hashtag #HMxME. The brand then features these UGC posts on their website and social media, showcasing how real people are styling their clothes.
17. Urban Outfitters
Urban Outfitters frequently taps into UGC by featuring customer photos on their Instagram and website. They encourage customers to share their looks using the hashtag #UOOnYou.
18. Reebok
Reebok is another athletic brand that values UGC. They encourage customers to share their workout experiences using Reebok products, which are then featured on the brand’s social media.
19. Canon
Canon encourages photographers of all levels to share their work using Canon cameras. The brand often features UGC on its social media, showcasing the creative ways customers use their products.
20. Aerie
Aerie’s #AerieREAL campaign is all about body positivity and inclusivity. They encourage customers to share unretouched photos of themselves wearing Aerie products, which are then featured in their marketing.
21. Forever 21
Forever 21 frequently features UGC on their social media channels. They encourage customers to share their fashion looks using the hashtag #F21xME, which is then showcased on their platforms.
22. Red Bull
Red Bull has a long history of working with UGC creators, especially in extreme sports. They encourage athletes and adventurers to share their experiences using Red Bull products, which are often featured in the brand’s marketing.
23. The North Face
The North Face encourages outdoor enthusiasts to share their adventures using their gear. The brand frequently features UGC on its social media and website, inspiring others to explore the outdoors.
24. Dr. Martens
Dr. Martens frequently features UGC in their marketing campaigns. They encourage customers to share photos of themselves wearing the iconic boots, showcasing the diverse ways the product can be styled.
25. Converse
Converse encourages customers to share their unique styles using the hashtag #ConverseStyle. The brand often features UGC on its social media, highlighting the creative ways customers wear their sneakers.
26. Madewell
Madewell values UGC and frequently features customer photos on their social media channels. They encourage customers to share their outfits using the hashtag #EverydayMadewell, which is then showcased on their platforms.
Final Thoughts
Collaborating with these big brands as a UGC creator can be a rewarding experience. Not only do you get the chance to showcase your creativity, but you also help brands build a more authentic connection with their audience. If you’re passionate about creating content and sharing your experiences, these brands are worth exploring for potential partnerships. Keep creating, keep sharing, and who knows—your next big collaboration could be just around the corner!