In the influencer marketing world, it’s easy to think that you need thousands of followers to catch the attention of big brands. However, the truth is, many well-known companies actively seek out micro-influencers, even those with fewer than 1,000 followers, for authentic and impactful collaborations. If you’re looking to boost your influencer journey, here are ten top brands that often collaborate with small influencers and how you can get started.
Working with big brands as a small influencer under 1,000 followers is not only possible but also a growing trend in the influencer marketing industry. Brands like Glossier, Sephora, Nike, and others value the authenticity and engagement that micro-influencers bring to the table. Start showcasing your passion and creativity, and you might just find yourself collaborating with these top brands sooner than you think.
1. Glossier
Why They Work with Micro-Influencers: Glossier values genuine, relatable content. Micro-influencers can create authentic reviews and share their personal skincare routines.
How to Get Started: Share your Glossier products on Instagram with honest reviews. Use their branded hashtags like #glossier and #glossierpink. Engage with their content by liking and commenting.
Content Ideas:
- Share a morning skincare routine featuring Glossier products.
- Create a “Get Ready With Me” video using Glossier makeup.
- Post before-and-after photos showcasing the impact of a Glossier product.
2. Sephora
Why They Work with Micro-Influencers: Sephora understands the power of niche audiences. They aim to reach diverse beauty enthusiasts through micro-influencers.
How to Get Started: Participate in Sephora’s Beauty Insider program. Post regular reviews and tutorials featuring their products. Tag @sephora and use hashtags like #sephorahaul.
Content Ideas:
- Create a detailed review of a Sephora skincare product.
- Share a makeup tutorial using products from Sephora.
- Post a “Sephora Haul” video showcasing your latest purchases.
3. Nike
Why They Work with Micro-Influencers: Nike looks for passionate individuals who embody their brand ethos of athleticism and perseverance.
How to Get Started: Share your fitness journey and how Nike products enhance your performance. Use hashtags like #nikewomen and #justdoit.
Content Ideas:
- Document your workout routine wearing Nike gear.
- Share motivational posts about your fitness journey with Nike shoes.
- Create a “Day in the Life of an Athlete” video featuring Nike products.
4. Airbnb
Why They Work with Micro-Influencers: Airbnb values authentic travel experiences and unique perspectives that micro-influencers can provide.
How to Get Started: Post about your Airbnb stays and share detailed reviews. Tag @airbnb and use hashtags like #airbnbexperiences.
Content Ideas:
- Share a photo tour of your Airbnb accommodation.
- Write a travel diary about your stay and local experiences.
- Create a video highlighting the unique features of an Airbnb property.
5. Audible
Why They Work with Micro-Influencers: Audible focuses on reaching book lovers and listeners who can share genuine testimonials about their services.
How to Get Started: Review audiobooks from Audible on your social media. Tag @audible and use hashtags like #audiblebooks.
Content Ideas:
- Post a review of your favorite audiobook from Audible.
- Share a list of recommended audiobooks for different moods or genres.
- Create a “Listening Vlog” where you discuss audiobooks while doing daily tasks.
6. Coca-Cola
Why They Work with Micro-Influencers: Coca-Cola seeks out influencers who can capture the joy and refreshing nature of their brand.
How to Get Started: Create fun and engaging content featuring Coca-Cola products. Use branded hashtags like #cocacola and #shareacoke.
Content Ideas:
- Share a summer picnic photo featuring Coca-Cola.
- Create a “Day in the Life” video with Coca-Cola moments.
- Post a recipe for a Coca-Cola inspired drink or dessert.
7. Daniel Wellington
Why They Work with Micro-Influencers: Daniel Wellington appreciates aesthetically pleasing content and often collaborates with influencers who have a keen eye for style.
How to Get Started: Post stylish photos wearing Daniel Wellington watches. Tag @danielwellington and use hashtags like #danielwellington.
Content Ideas:
- Share a “What’s on My Wrist” post featuring Daniel Wellington.
- Create a photo series showcasing different outfits paired with the watch.
- Post a “Day to Night” style transition featuring Daniel Wellington.
8. Canon
Why They Work with Micro-Influencers: Canon targets photography enthusiasts who can showcase their equipment through stunning visuals.
How to Get Started: Share your best photos taken with Canon cameras. Use hashtags like #canonphotography and tag @canonusa.
Content Ideas:
- Post a photo gallery of your best Canon shots.
- Share photography tips and tricks using Canon gear.
- Create a “Behind the Scenes” video of your photography process.
9. La Croix
Why They Work with Micro-Influencers: La Croix leverages influencers to highlight the fun and vibrant nature of their sparkling water.
How to Get Started: Post colorful and creative photos featuring La Croix. Tag @lacroixwater and use hashtags like #lacroix.
Content Ideas:
- Share a colorful summer party setup featuring La Croix.
- Create a photo series of La Croix flavors with matching outfits.
- Post a recipe for a La Croix mocktail.
10. Sperry
Why They Work with Micro-Influencers: Sperry looks for influencers who love the coastal lifestyle and can promote their footwear authentically.
How to Get Started: Share photos of your outdoor adventures wearing Sperry shoes. Use hashtags like #sperrystyle and tag @sperry.
Content Ideas:
- Post a beach day photo featuring Sperry shoes.
- Create a “Sperry Lookbook” showcasing different styles.
- Share a travel diary focusing on coastal destinations and Sperry footwear.
Tips for Successful Collaborations
1. Be Genuine
Authenticity is key. Share your honest experiences and opinions about the products. Followers can easily spot inauthentic content, so keep it real.
2. Engage with the Brand
Interact with the brand’s social media accounts by liking, commenting, and sharing their posts. This increases your visibility and shows your genuine interest in the brand.
3. Use Relevant Hashtags
Increase your visibility by using the brand’s official hashtags. This makes your content easier to find for both the brand and other followers.
4. Create High-Quality Content
Invest time in creating visually appealing and well-edited content. High-quality posts are more likely to be noticed and shared by the brand.
5. Consistency
Post consistently and maintain a cohesive style. This helps build your personal brand and keeps your followers engaged.
